Privacy Policy and Cookie Policy
Last updated: 04/06/2026
This notice is provided pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 (“GDPR”) and describes how the personal data of users who visit and use the website altaviadelsale.it are processed.
This notice specifically concerns website browsing, the purchase of access tickets for the Alta Via del Sale, the use of online information services, the AI chatbot, embedded third-party content, cookies and any other tracking tools present on the portal.
1. Data Controller
The Data Controller is:
CÔNITOURS
Via Pascal, 7
12100 Cuneo, Italy
VAT No.: 02063980045
Phone: 0171/69.62.06 – 0171/69.87.49
Technical information / Toll booth operator: +39 366 6815384
Privacy email:
For any request concerning the processing of personal data, users may contact the Data Controller using the details above.
2. Types of personal data processed
The website may process different categories of personal data, depending on the services used by the user.
2.1 Browsing data
During website browsing, the IT systems and software procedures used to operate the portal may acquire certain data whose transmission is implicit in the use of Internet communication protocols. This category includes, by way of example:
IP address;
type of browser used;
operating system;
name of the Internet service provider;
date and time of the visit;
pages visited;
referring URL;
technical information about the device;
technical logs relating to the operation and security of the website.
These data are used to allow browsing, ensure the correct operation of the website, obtain aggregated statistical information, prevent abuse and verify any technical or security anomalies.
2.2 Data voluntarily provided by the user
The website may process personal data voluntarily provided by the user through:
forms on the website;
email;
telephone;
AI chatbot;
assistance requests;
ticket purchase procedures;
payment procedures;
any communications following the booking.
The data processed may include, by way of example, name, surname, email address, telephone number, city, country, content of the request and any further information voluntarily communicated by the user.
2.3 Data collected for ticket purchase
For the purchase of access tickets to the Alta Via del Sale, personal data and information necessary for managing the booking, route safety and correct regulation of access are requested.
The requested data may include:
name;
surname;
city;
country;
telephone number;
email address;
chosen access date;
type of ticket purchased;
number of tickets;
type of vehicles used;
number of vehicles;
vehicle registration plate;
any identification code for bicycles or e-bikes, if available;
details of the group leader;
any gadgets purchased;
booking status;
payment status;
ticket code;
booking code;
any technical information required for access control.
These data are essential to allow orderly and safe access to the Alta Via del Sale, verify access tickets, monitor compliance with daily access limits, identify the group leader and correctly manage the entry of authorized vehicles.
It is not possible to travel along the Alta Via del Sale anonymously or without providing the data required for booking and access. The collection of such data is necessary for organizational, safety, access control and proper route management reasons.
2.4 Payment data
Ticket payment is made through electronic payment tools and external payment gateways.
The website may process data relating to:
payment amount;
transaction result;
payment status;
booking identifier;
payment date and time;
any technical communications from the payment gateway.
Full credit card details are not stored in the altaviadelsale.it portal database, but are processed by the payment service provider according to its own terms of service and privacy notices.
Payment gateway used: Nexy Xpay.
2.5 Data processed through the Elfsight AI chatbot
The website integrates an AI chatbot provided by Elfsight, used to provide users with information assistance regarding the Alta Via del Sale, access procedures, ticket purchase, opening hours, regulations, maps, GPX files, gadgets and general information available on the portal.
The chatbot may allow users to voluntarily enter:
name;
email address;
telephone number;
text of the request;
any other information voluntarily entered in the conversation.
Entering name, email and telephone number in the chatbot is not mandatory for simply consulting information, except where the user expressly requests to be contacted or sends a request that requires such data.
Conversations and data entered in the chatbot may be processed to:
provide a response to the user’s request;
manage any contact requests;
improve the assistance service;
prevent abuse or improper use of the system;
ensure the correct technical operation of the widget.
Users are invited not to enter sensitive data, health data, data relating to minors, judicial data or any other information not necessary for the request in the chatbot.
Chatbot service provider: Elfsight.
Provider website: https://elfsight.com/
Elfsight Privacy Policy: https://elfsight.com/privacy-policy/
Elfsight information on GDPR and cookies: https://help.elfsight.com/article/418-elfsight-and-gdpr
3. Purposes of processing
Personal data are processed for the following purposes:
to allow website browsing;
to ensure the correct technical operation of the portal;
to provide information about the Alta Via del Sale;
to manage ticket purchases;
to manage access bookings;
to identify the group leader;
to identify vehicles authorized for access;
to verify registration plates or any vehicle identification codes;
to monitor compliance with daily access limits;
to ensure safety, control and proper management of access;
to send confirmation emails, ticket codes and communications relating to the booking;
to manage any assistance requests;
to manage any changes, checks or cancellations;
to manage any gadget purchases;
to manage payment and the related result;
to comply with administrative, tax, accounting and legal obligations;
to prevent abuse, fraud or improper use of the system;
to protect the rights of the Data Controller;
to collect aggregated statistics on website use;
to display embedded content, such as maps, YouTube videos and live webcams, where consented to by the user;
to provide assistance through the AI chatbot.
4. Legal basis of processing
The processing of personal data is based on the following legal bases:
performance of pre-contractual or contractual measures, for ticket purchase, booking management and access to the route;
compliance with legal, tax, accounting and administrative obligations;
legitimate interest of the Data Controller in route safety, orderly management of access, prevention of abuse, technical maintenance of the website and protection of its rights;
consent of the data subject, where required, for non-technical cookies, tracking tools, third-party services, embedded content, chatbot and optional features.
5. Mandatory provision of data
Providing the data necessary for ticket purchase and access management is mandatory.
Failure to provide the requested data prevents completion of the booking and access to the Alta Via del Sale.
In particular, it is not possible to access the route anonymously or without providing the data necessary for booking management, safety and access control.
The provision of further, non-essential data is optional. In particular, entering name, email and telephone number in the AI chatbot is optional, unless the user requests to be contacted or a service that requires such data.
6. Processing methods
Personal data are processed using IT, telematic and, where necessary, manual tools.
Processing is carried out using methods suitable to ensure the security, confidentiality, integrity and availability of data.
The portal has a data processing register and adopts technical and organizational measures proportionate to the risk, including:
management of restricted access;
personal credentials for authorized operators;
limitation of access to authorized persons only;
protection of administrative areas;
management of roles and permissions;
storage of technical logs where necessary;
procedures for managing data subject requests;
measures to prevent unauthorized access, loss or improper modification of data.
7. Data retention
Data relating to ticket purchases and access management are stored in the portal database for the time necessary for the correct management of the booking, access to the route, access safety and compliance with administrative, tax and legal obligations.
Booking data may also be stored after the date of travel for reporting, control, safety, management of any disputes, accounting obligations or protection of the rights of the Data Controller.
The data subject may communicate by email or telephone the wish to remove their contact details from the portal once the Alta Via del Sale route has been completed. Deletion will be carried out to the extent compatible with legal, administrative, tax, accounting, safety and rights protection obligations of the Data Controller.
Any data processed through the AI chatbot are stored for the time necessary to provide the service, manage any requests and improve assistance, unless otherwise indicated by the technical provider or requested by the data subject.
Cookies and other tracking tools have variable retention periods, indicated in the Cookie Policy section.
8. Data recipients
Personal data may be communicated or made accessible to:
personnel authorized by the Data Controller;
operators in charge of access management;
toll booth staff;
technical providers of the website;
hosting service provider;
booking and ticketing system provider;
payment gateway provider;
AI chatbot provider;
administrative, tax, legal or technical consultants;
public authorities or entitled parties, in cases provided for by law;
bodies or entities involved in the management of access and safety of the Alta Via del Sale.
Data are not publicly disclosed.
9. Hosting and data location
The website is hosted on SiteGround infrastructure with servers located in the Netherlands.
Processing takes place mainly within the European Union.
Some third-party services, such as Google, YouTube, Google Maps, Google Fonts, Google Analytics, Elfsight, the payment gateway or other integrated tools, may involve processing or transfers of data to countries outside the EU. In such cases, processing is carried out according to the safeguards provided for by the GDPR, such as adequacy decisions, standard contractual clauses or other instruments recognized by the applicable legislation.
SiteGround Privacy Policy:
https://www.siteground.com/privacy.htm
10. Third-party services and providers used
The website uses or may use the following third-party services:
Google Analytics 4, with measurement ID G-V0CRNQPMSM, for browsing statistics;
Google Tag / gtag.js, for loading the Analytics code;
Google Maps, for displaying interactive maps;
Google Fonts, for loading typefaces;
YouTube, for embedded videos and webcam live streaming;
Elfsight, for the information AI chatbot;
SiteGround, for hosting service with servers located in the Netherlands;
electronic payment gateway, for managing credit card payments;
linked third-party websites, including cuneoalps.it, briga.info and other information or management portals relating to the Alta Via del Sale.
Each provider may process personal data according to its own privacy notices and, where applicable, as data processor, independent data controller or joint controller, depending on the service provided and the contractual relationship in place.
11. Google Analytics 4
The website uses Google Analytics 4 via Google tag G-V0CRNQPMSM to collect aggregated statistics on website use, pages visited, devices used and user interaction with the portal.
The code currently used is:
Google states that Google Analytics 4 does not log or store users’ IP addresses. For users in the European Union, Google also states that collected IP addresses are deleted before data is recorded through domains and servers located in the European Union.
Google Analytics cookies may be installed only with the user’s prior consent, unless a different technical configuration compliant with applicable legislation is adopted.
Information on Google Analytics:
https://support.google.com/analytics/answer/6004245
Google information on privacy and data in GA4 for the European Union:
https://support.google.com/analytics/answer/12017362
Google Privacy Policy:
https://policies.google.com/privacy
Browser add-on to opt out of Google Analytics:
https://tools.google.com/dlpage/gaoptout
12. YouTube, webcam and video content
The website may embed YouTube videos and a webcam that starts a live stream via YouTube.
When the user views or interacts with embedded YouTube content, Google/YouTube may collect data relating to the device, IP address, content viewing, interactions with the player and the user’s possible Google account.
Where necessary, YouTube content and the live webcam are loaded only after the user’s consent through the cookie banner or cookie management panel.
Google/YouTube Privacy Policy:
https://policies.google.com/privacy
13. Google Maps
The website may embed Google Maps widgets to show maps, routes or points of interest.
The use of Google Maps may involve the processing of data by Google, including IP address, device information, browsing data and interactions with the map.
Where necessary, maps are loaded only with the user’s prior consent.
Google Privacy Policy:
https://policies.google.com/privacy
Google Maps Terms:
https://www.google.com/intl/it_it/help/terms_maps/
14. Google Fonts
The website uses or may use Google Fonts to load typefaces.
Loading fonts from Google servers may involve transmitting the IP address and technical device information to Google.
Google Privacy Policy:
https://policies.google.com/privacy
15. Links to third-party websites
The website may contain links to external websites, including the official CÔNITOURS website, cuneoalps.it, briga.info and other information or service websites connected to tourism management and access to the Alta Via del Sale.
Third-party websites operate as independent data controllers. Users are invited to consult their respective privacy policies before providing personal data or using external services.
The Data Controller is not responsible for the content, security, cookies or personal data processing methods of third-party websites.
16. Rights of the data subject
The data subject may exercise the rights provided for by Articles 15-22 of the GDPR, including:
right of access to personal data;
right to rectification of inaccurate data;
right to erasure, within the limits permitted by law;
right to restriction of processing;
right to object;
right to data portability, where applicable;
right to withdraw consent, without affecting the lawfulness of processing based on consent before its withdrawal;
right to lodge a complaint with the Italian Data Protection Authority.
Requests may be sent to the Data Controller by email or telephone using the contact details indicated in this notice.
17. Complaint to the Data Protection Authority
The data subject has the right to lodge a complaint with the Italian Data Protection Authority.
Authority website:
https://www.garanteprivacy.it/
18. Updates to the Privacy Policy
This Privacy Policy may be updated at any time for regulatory, technical or organizational adjustments, or for the introduction of new services.
The updated version will be published on this page.
Cookie Policy
1. What cookies and other tracking tools are
Cookies are small text files that websites visited by the user send and store on the device used for browsing, and which are then sent back to the same websites on the next visit.
In addition to cookies, the website may use other tracking tools or similar technologies, such as scripts, pixels, tags, identifiers, local storage, session storage or tools that allow information to be read from or stored on the user’s device.
2. Types of cookies used by the website
The website uses or may use the following categories of cookies and similar tools.
3. Technical cookies
Technical cookies are necessary for the operation of the website, session management, security, access to restricted areas, storage of technical preferences and management of cookie consent.
These cookies do not require the user’s consent.
Detected examples:
Name: cookieconsent_status
Purpose: stores the user’s choice regarding cookie consent.
Type: technical / preference cookie.
Domain: altaviadelsale.it
Duration: according to website configuration.
Name: joomla_user_state
Purpose: manages user status and any login.
Type: technical / session cookie.
Domain: altaviadelsale.it
Duration: session or according to Joomla configuration.
Name: Joomla session cookie with variable technical name
Detected example: 8b8a8337ff741589eebb632a2d58ee4d
Purpose: maintaining the user session and technical operation of the website.
Type: technical cookie.
Domain: altaviadelsale.it
Duration: session or according to server configuration.
4. Statistical / analytics cookies
The website uses Google Analytics 4 to collect statistical information on website use.
These cookies are installed only with the user’s prior consent, unless a different technical configuration compliant with applicable legislation is adopted.
Detected cookies:
Name: _ga
Provider: Google Analytics
Purpose: distinguishes users for statistical purposes.
Domain: .altaviadelsale.it
Indicative duration: up to 2 years, according to Google configuration.
Name: _ga_V0CRNQPMSM
Provider: Google Analytics 4
Purpose: maintains session status and collects statistical data on website use.
Domain: .altaviadelsale.it
Indicative duration: up to 2 years, according to Google configuration.
Google Analytics 4 is used through the following measurement ID:
G-V0CRNQPMSM
The user can prevent Google Analytics from using their data by installing the official browser add-on:
https://tools.google.com/dlpage/gaoptout
Google Analytics information:
https://support.google.com/analytics/answer/6004245
Google Privacy Policy:
https://policies.google.com/privacy
5. Third-party cookies and tools
The website may integrate third-party services that can set cookies or use their own tracking tools.
These include:
Google Maps, to display interactive maps;
YouTube, for embedded videos and webcam live streaming;
Google Fonts, to load typefaces;
Google Analytics, for browsing statistics;
Elfsight, for the AI chatbot;
any links, widgets or content from external websites.
When these tools are not technically necessary, they are loaded only with the user’s prior consent.
6. Elfsight chatbot and cookies
The AI chatbot provided by Elfsight may use cookies or similar technologies to allow the widget to operate, manage the conversation, store technical preferences, prevent abuse or improve the service.
When such tools are not strictly necessary for the technical operation of the website, they are activated only with the user’s prior consent through the cookie banner or cookie management panel.
Elfsight Privacy Policy:
https://elfsight.com/privacy-policy/
Elfsight information on GDPR and cookies:
https://help.elfsight.com/article/418-elfsight-and-gdpr
7. Consent management
On first access to the website, the user sees a cookie banner that allows them to:
accept all cookies;
reject non-essential cookies;
customize preferences;
consult the Cookie Policy.
Consent may be changed or withdrawn at any time through the cookie management panel available on the website.
Failure to accept non-technical cookies does not prevent browsing the website, but may limit some features, such as displaying maps, YouTube videos, live webcams, chatbot or other embedded content.
8. How to delete or disable cookies from the browser
The user can also manage, block or delete cookies through their browser settings.
Google Chrome:
https://support.google.com/chrome/answer/95647
Mozilla Firefox:
https://support.mozilla.org/it/kb/Eliminare%20i%20cookie
Apple Safari:
https://support.apple.com/it-it/guide/safari/sfri11471/mac
Microsoft Edge:
https://support.microsoft.com/it-it/microsoft-edge/eliminare-i-cookie-in-microsoft-edge
Opera:
https://help.opera.com/en/latest/web-preferences/#cookies
General information on cookies:
https://www.allaboutcookies.org/
9. Google Analytics opt-out
To prevent Google Analytics from using their data, the user may install the official Google Analytics opt-out browser add-on:
https://tools.google.com/dlpage/gaoptout
10. Privacy policies of the main third-party providers
Google Privacy Policy:
https://policies.google.com/privacy
Google Analytics:
https://support.google.com/analytics/answer/6004245
Google Analytics 4 and privacy in the European Union:
https://support.google.com/analytics/answer/12017362
Google Maps:
https://policies.google.com/privacy
YouTube:
https://policies.google.com/privacy
Google Fonts:
https://policies.google.com/privacy
Elfsight Privacy Policy:
https://elfsight.com/privacy-policy/
Elfsight GDPR and cookies:
https://help.elfsight.com/article/418-elfsight-and-gdpr
SiteGround Privacy Policy:
https://www.siteground.com/privacy.htm
Cuneo Alps / CÔNITOURS:
https://www.cuneoalps.it/
Briga Alta:
https://briga.info/
Italian Data Protection Authority:
https://www.garanteprivacy.it/
11. Updates to the Cookie Policy
This Cookie Policy may be updated at any time for technical, regulatory or organizational changes, or for the introduction of new services.
Users are invited to consult this page periodically.
